The Brand Gap
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The Brand Gap
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How to bridge the gap between business strategy and design? It’s rare to find a book this thin that packs so much into one book… Using visual communication tools for the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines that can help companies bridge the gap that often exists between the development of brand strategy and its implementation. For those who already have some idea of branding, this book will be a source of inspiration, and for those who simply want to understand the concept better, it will suddenly “light up their minds.” This book makes available to everyone in the organization perhaps the most powerful business tool created since the spreadsheet. This is the first book on branding that is both original and relevant. Rick Graeff, Executive Director, Association of Professional Designers, AIGA Read it before your competitors do.
Additional information
- The Author Marty Neumeier
- Origin Of The Author United States of America
- Publisher Palitra L
- Original Language English
- Language Georgian
- Year Of Publication 2024
- Number Of Pages 214
- Cover Paperback
- Direction ბიზნესი
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