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Translator: Maya Vasadze
Year of publication: 2021
Number of pages: 400
ISBN: 9789941325397
Publisher: Palitra L
Jim Collins, an American researcher, speaker and influential consultant, published the book "From Good to Great" on business management, which quickly became a bestseller and was recognized as a modern classic of management theory. For Collins, the main task of the five-year study conducted with a team of associates was to find out how some companies managed to do the best and why others failed. The best in this case is a subjective term and refers to companies whose financial performance has exceeded the market average for 15 years. Collins studied business history and singled out companies that met the criteria of the best, then analyzed the characteristics that differentiated them from their competitors, and detailed the results in the book.
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